A Whirlwind Romance: How Bookstores and Readers Are Raising the Romance Genre

By Jessica A. Kent
Feb. 14, 2019

Fabio has arrived, which can only mean one thing: It’s the time of year for Romance novels.

On Wednesday, February 13, A Whirlwind Romance pop-up bookstore opened at Bow Market in Union Square, just in time for Valentine’s Day (and will be open for some post-Valentine’s Day escapism, too). The Silver Unicorn Bookstore in Acton is partnering with longtime local bookseller Clarissa Murphy to make the pop-up possible, after Murphy posted the idea on social media after finishing the latest book in the romance series she was reading. “Hey wouldn't a romance genre pop up be fun?!” she posted, and soon Paul Swydan of The Silver Unicorn reached out to make it happen. To round out the team, Murphy, formerly of Wellesley Books and now of the MIT Press Bookstore, called upon the help of former Papercuts JP bookseller Katie Eelman to drive the pop-up into reality.

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