8 Tips for Successfully Promoting Your Literary or Author Event

by Jessica A. Kent

May 12, 2021

When it comes to hosting an event, you may have the coolest author line-up, a great “in conversation with” interviewer, or are trying something unique and creative you think everyone will be interested in.

But how are people going to attend if they don’t know about it?

I’ve been tracking the promotion of local literary events here at the Boston Book Blog since 2012, and have seen all the great ways to promote events, and not so great ways. Here are some best practices I’ve collected to help you better market your events.

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